Above the Tie Branding
Above the Tie is a premium shaving brand with a line of razors that reflect a classic design language. The company’s previous branding did not align with the product's quality, craftsmanship, or retro aesthetic.
The new brand system is elevated, justifying the high price point and embodying a midcentury aesthetic.
The logo’s monogram prominently features the abstract silhouette of a razor to create clarity out of an otherwise ambiguous name.
