Blue Moon Brewing Company comes out with new limited seasonal beers for all four seasons throughout the year. For each season, they have new illustrated packs and bottle designs that highlight seasonal and flavor cues. While working at Trinity Brand Group, I worked on solutions for the individual bottle, 6-pack, 12-pack, and 24 pack of Gingerbread Spiced Ale; the bottle design of Cappuccino Oatmeal Stout; and the 12-pack and 24-pack of the winter variety pack.
Using Blue Moon's established flavor architecture and signature illustration style, my solutions capture the feeling of the season by incorporating seasonal imagery and distinct flavor cues for each beer.
Work completed at Trinity Brand Group.
Art direction from Dexter Lee and Paul Kagiwada.